The Gee's Honey Co. is a honey company based in Africa. They source thier own natural honey from the farms and have a traditional, out-dates branding style (one that most African honey companies have). The owner was looking for a fresh new and modern look that would help him branch out to a minimalist market in European countries such as Norway, Scandinavia and Denmark.
June 11, 2022
Frecle Studios
Art Direction, Identity, Website
Brandi Identity, Packaging, Landing Page
Gee’s Honey Company was made for a client based in South America looking to align to European standards of design and asked for something modern, clean and minimalist.
Research & Discovery I took existing European brands that embodied simplicity, minimalism and modern design. This kind of design is usually used in street markets and organic fairs and symbolises a rebellion against main stream business and highlights the "cutting out of the middle man" mindset of small businesses.
IdeationI took images of bees from the internet. I noticed the wings of the bees were particularly beautiful and gave bees their essence so I wanted to highlight that. I found that the use of geometric shapes would be excellent to use for clean design that looks modern and fresh.
Logo Typeface I used a mix of thick bold typface for the logo and balaned that with thin san-serif font. The thin use of typeface which embodies minimalism, and subtly. While, big bold serif is used to highlight the word “honey” and attract anyone looking for it.
Logo Image As a start up, I considered the fact that printing cost of colour are 10X the amount of black and white. So I created a variant that was still elegent without the golden colour palet to save money for the startup and help him expand his business faster in the future.
To really build the brand out and make the new Gee's Honey Co. a reality, we developed the brand out onto corporate brand stationery, business cards, packaging and a website hero page.
Packaging the honey in different flavours with Acacia as the mas popular and therefore the main product offering.
How do users interact with existing products?
What are users current pain points with existing products?
Which features are essential to in most retail brand packaging jars?
01
Location
02
Location
After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that YUM could focus and improve upon.
An affinity map was created to identify high level themes and group similar insights gained from the user interviews.
