Gee's Honey Co.

The Gee's Honey Co. is a honey company based in Africa. They source thier own natural honey from the farms and have a traditional, out-dates branding style (one that most African honey companies have). The owner was looking for a fresh new and modern look that would help him brandch out to a minimalist market in European countries such as Norway, Scandinavia and Denmark.

Year

2018

Agency

Frecle, Freelance

Project Type

Brand Design, User Research, UX/UI Design

Role

UX/UI Designer

Logo Redesign

Working on the logo

Gee’s Honey Company was made for a client based in South America looking to align to European standards of design and asked for something modern, clean and minimalist.
‍

Research, Discovery & Ideation

RESEARCH & DISCOVERY
I took existing European brands that embodied simplisity, minimalism and modern design. This kind of design is usually used in street markets and organic fairs and symbolises a rebelion against minstreem business and highlighs the "cutting out of the middle man" mindset of
small businesses.

IDEATION
I took images of bees from the internet. I noticed the wings of the bees were articularly beautiful and gave bees their essence so I wanted to highlight that. I found that the use of geometric shapes would be exelent to use for clean design that looks modern and fresh.

Execution

LOGO TYPEFACE
I used a mix of thick bold typface for the logo and balaned that with thin san-serif font. The thin use of typeface which embodies minimalism, and subtly. While, big bold serif is used to highlight the word “honey” and attract anyone looking for it.

LOGO IMAGE
As a start up, I considered the fact that printing cost of colour are 10X the amount of black and white. So I created a variant that was still elegent without the golden colour palet to save money for the startup and help him expand his business faster in the future.

Brand Communication

Developing Brand Style Communication

To really build the brand out and make the new Gee's Honey Co. a reality, we developed the brand out onto corporate brand stationery, business cards, packaging and a website hero page.

Focus Areas
01

Packaging the honey in different flavours with Acacia as the mas popular and therefore the main product offering.

02

How do users interact with existing products?

03

What are users current pain points with existing products?

04

Which features are essential to find restaurants?

Survey

A survey was conducted on 20 participants to identify which products and features people are currently using and determine which feature are essential to find a new restaurant.

01

Location

02

Location

Execution

Building The Website

After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that YUM could focus and improve upon.

Affinity Map

An affinity map was created to identify high level themes and group similar insights gained from the user interviews.

More Case Studies

Basic Baristas of Coffee

First Principles of Coffee