The book, The First Principles of Coffee, was written during the pandemic while working remotely for individuals looking to drink speciality coffee in their home. But now that the world is returning to normal, we still have, what’s called,The Great Resignation, where many in-house workers are opting to work hybrid or start a venture as a consultant all on their own. This book is written in support of those interested in making their own coffee at home and supporting the local roasters by buying beans often.

Next, the website is staged to communicate the features of the book, act as an e-commerce site for making purchase of the book directly and to tell a story on the landing page about the book’s purpose.